Technological Progress vs. Human Rights: Privacy, Free Expression, And Reputation in the Era of AI And Deepfakes

Authors

  • N. Likhitha Prasad Jain School of Law (Deemed to Be) University Author
  • Ishika D Jain Jain School of Law (Deemed to Be) University Author

DOI:

https://doi.org/10.64322/JLRP.2025.2207

Keywords:

Technology, Artificial Intelligence, Privacy, Fundamental Rights, Surveillance Tools

Abstract

The 21st century technology has totally transformed the way we socialize, communicate and participate in the society.  Technology has become an integral part of the exercise of fundamental rights - altering the whole tenor of what liberty, dignity, and accountability mean in the modern world. With all these digital platforms, AI, and synthetic media, we have new ways to jump in and make money and trade knowledge, but it also opens up new cracks through which people can be vulnerable.

Technology has drastically changed our perception of human rights; privacy, expression, and reputation are top of our list. In the digital era, people are aggregating and archiving personal information at an unparalleled pace via social media, surveillance and artificial intelligence, thus setting up a genuine contest between state security and privacy. AI-enabled surveillance tools - including predictive policing, facial recognition and mass surveillance - tend to discourage dissent and force people into self-censorship, ultimately eroding our freedom of expression.

At the same time, deepfakes are destroying the right to reputation by allowing people to create hyper-real but false content that can destroy credibility, mislead, and disrupt democratic discourse. Even if courts and lawmakers are trying to keep up with privacy rights, data protection laws, and defamation rules, they still can't keep up with all the emerging threats.

The right to privacy is in a losing battle against mass surveillance, data harvest mishaps and those algorithmic "profiles" that blur the lines between consent and brain-washing. AI is accelerating the development of surveillance that can dictate our behaviour, suppress people's thoughts and speech, causing some to keep their heads down, others to scream in terror. And deepfakes - which use machine learning - get to the heart of who we are, by creating almost-unrecognizable fake content that spreads lie, sows distrust and undermines democracy. These issues transcend borders; thus, we truly need internationally applicable legal rules and standards, firm ethical standards. Yes, new tools allow us to get connected and to learn faster, but they also raise significant concerns about the extent to which we are in fact free, about government surveillance, about the restrictions on free speech, and about the ways in which our reputation can be damaged. In my paper, I'll examine the right to privacy online, the chilling effect of AI-powered spying on people's free speech rights, and how deepfakes can harm people's reputations. I'll take a look at the current laws and court cases and the hot debates in this arena and then propose how we can strike a balance between growing the tech and defending our human rights.

This paper explores the intersection of technological advancement and human rights, emphasizing the critical need to establish governance frameworks that balance technological innovation with the preservation of human autonomy, integrity, and dignity. The bottom line? We're not interested in hating tech; we're just interested in making sure that it develops in a way that reinforces the global human-rights system, not undermines it.

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References

1) Solove, D. J. (2008) “Understanding privacy” - Harvard University Press.

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Published

2025-10-17

How to Cite

1.
Prasad NL, Jain ID. Technological Progress vs. Human Rights: Privacy, Free Expression, And Reputation in the Era of AI And Deepfakes. jlrp [Internet]. 2025 Oct. 17 [cited 2026 May 20];2(2):89-102. Available from: https://jlrp.in/index.php/jlrp/article/view/42

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